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Lifestyle Inflation - A silent killer of wealth



Have you ever wondered why you cannot accumulate savings despite career and financial growth? Are you struggling to make your ends meet between paycheck to paycheck?  The answer is a straightforward and painful truth. Alongside market inflation, you are also experiencing Personal Finance lifestyle inflation. Puzzled? Let’s break down the concept. Lifestyle inflation refers to the increase in expenditures as your income goes up. This happens as a result of an upgrade in your standard of living.


Let’s say you get a 20% raise and a promotion. You decide to spend the extra income to buy a new car, go on more expensive vacations, or upgrade to a larger house. That's lifestyle inflation, or lifestyle creep, in action. Upgrading from a hatchback to an SUV because that’s what people in your position drive or moving from a rental to buying your own home -  both are examples of typical lifestyle upgrades. They happen by default and seem to be a natural course of life. 


Due to this, this phenomenon becomes complex to differentiate and recognise. So, how do you safeguard yourself from its effects?


Here are a few tips to help you monitor and take better control of your financial lives:


1. Allocate and Monitor Expenses


Stacking some extra snacks in your usual grocery spends? - Take a note and record that expense. Spending more bucks than planned on that after-office hangout? - Track the outflow.


While tracking even the smallest expenses may sometimes feel overwhelming or like a micro-management task, it's a great way to develop discipline and maintain financial stability. You can go old school and record in your pocket diary or be tech-savvy and use one of the many expense-tracking apps available. 


Once you start monitoring, it becomes easier to identify the unattended gaps, make better budgeting by properly allocating savings and essential vs. luxury spending, and maintain practical financial situations.


2. Is it a Need or a Want?


This involves analyzing the difference between a want and a need. You are not expected to be a miser when spending your hard-earned money; however, do assess whether what you are purchasing is a need or a want. 


For example, having a car to travel to and from the office is a need; having an SUV for the same purpose is a luxury. Simply put, a need is essential for your survival and well-being, while a want enhances your lifestyle but isn't crucial for basic functioning.


A 'delayed gratification' often helps us resist the impulse to indulge in luxury or unessential spending. Striking a balance between needs and wants is easier said than done, and it takes patience and practice. However, once you are clear on your goals, this is the simplest habit that you will perform by default.


3. Things vs. Experiences – What Brings Lasting Joy?


Various studies worldwide have demonstrated that prioritizing experiences over material objects is a great way to make your money last longer.  


For example, buying expensive designer shoes may make you happy every time you wear them, but wearing your same old sneakers on a trek to a waterfall with friends will give you a story that brings lasting joy. 


Research shows that while enjoyment from material things fades over time, satisfaction with experiences and memories increases. This is no hard theory but a way of managing finances better.


4. Avoid Comparing Yourself to Others


No two people in the world are exactly alike, so why should their lifestyles be?  Everyone has different priorities and goals when it comes to financial goals. Comparing your goals with others will likely lead to unnecessary and bloated expenses, which can threaten your financial security.


Besides, it can cause financial and mental stress. So focus on what gives you true happiness and live for yourself.  Once you start living this way, you will visibly experience a shift in your spending habits and enjoy better financial management.


5. Set Up Auto-Debits for Payment and Savings


One of the easiest and foolproof ways to ensure you save money and stick to a routine is to set payment mandates for your bills.


A payment mandate means setting instructions on your payment apps for specific payments - they could be internet and recharge bills with fixed bill amounts or electricity and credit card spends that vary in amount but have a fixed due date.  This ensures that you can allocate a proper portion of your income towards savings while the rest is used for meeting expenses.

6. Keep Income and Savings in Direct Proportion


One effective practice is to increase your savings as your income grows. For example, if your income rises by 10%, increase your savings by the same percentage. When you receive a raise or bonus, allocate a portion of it directly to your savings or investment accounts and spend the rest. 


This ensures that your earnings increase strengthens your financial security without diminishing your sense of achievement. By maintaining this proportional balance, you can allow yourself to enjoy the lifestyle upgrade without being caught by the chaos of inflation, increasing expenses and poor money management. It can also help you build wealth steadily for future goals and achieve financial stability.


7. Limit the Burden of Debt


It’s natural to want to upgrade your lifestyle as your income increases. However, pursuing this often pushes people into a cycle of debt. It’s agreeable to borrow loans for essential items. However, borrowing for non-essential or luxury items adds to the financial burden that can affect your monetary health.


Living your life based on tip 2 above helps tackle your urge to borrow and keeps your borrowing ability in check.


8. Avoid Borrowing Against Speculative Gains


Avoid spending money in the present based on the assumption of future gains, such as expected profits from investments or assets. Speculative gains are uncertain and can fluctuate, putting you at risk of owing or even losing money without the anticipated returns. 


Instead, focus on building wealth through stable savings and investments. This approach can safeguard you against potential financial setbacks and allow for a stronger, more secure financial position.

9. Develop Financial Discipline

In the current economy, financial security is crucial. As the market dances to the waves of volatility, a disciplined financial routine will help maintain peace of mind. 


So, how do you develop this discipline? - Keep track of your spending habits and establish patterns. If this pattern tends toward erratic spending or overspending, spotting it early can help you arrest it in time.


Conclusion

Lifestyle inflation, often disguised as necessary upgrades, can quietly erode your financial health. Despite earning more, you might find yourself saving less due to increased spending on non-essential items. Breaking this cycle requires mindfulness and discipline.

Prioritize experiences over material things, differentiate between needs and wants, and keep your savings proportional to your income growth. By being mindful of  your finances, you can protect against lifestyle inflation and build lasting wealth. Remember, true financial security isn't just about earning more—it's about ensuring your savings grow alongside your success for long-term peace of mind.


Remember, though your journey to financial independence is unique, you are not alone. Take guidance from trusted financial experts and transform your way to financial wellness.


FAQs

What is Lifestyle Inflation?

Lifestyle inflation, also known as lifestyle creep, occurs when your spending increases as your income rises. This often leads to higher expenses on non-essential items or upgrades in living standards, which can prevent you from accumulating savings despite earning more.

How can I identify if I am experiencing lifestyle inflation?

What are some practical tips to prevent lifestyle inflation?

Why should I prioritize experiences over material things to combat lifestyle inflation?

How does increasing savings in direct proportion to income growth help prevent lifestyle inflation?


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